Beer consumption is a third lower than it was 20 years ago, prompting Asahi Beverages’ first female CEO to take the company ...

Of all the Japanese beers available in the U.S., Asahi is one of the most well-known with its flagship Super Dry line being the most popular beer. Asashi Super Dry is a rice lager with a drier ...

Two other major brewers, Asahi Breweries Ltd. and Sapporo Breweries Ltd., appear to have no immediate plans to follow suit. Although Sapporo and Asahi marketed sugar-halved beer products in 2008 ...

Asahi hired its first such model in 1987, when the company started selling its flagship beer, Super Dry. The model was called an “image girl,” and her term was one year.

WAUNAKEE, Wis., Feb. 6, 2025 /PRNewswire/ -- Paul Verdu has been appointed as Managing Director of Asahi Beer USA, Inc. (AB USA) and Octopi Brewing, LLC (Octopi), both part of Asahi Europe ...

We view positively Asahi’s laser focus on the core beer business. The company has established strong market positions in Japan, Australia, and Europe. The strengths of Asahi Super Dry ...

Asahi Super Dry, Japan’s first dry beer and the No. 1 premium lager beer in Japan, is now available fresh on draught in Malaysia! Carlsberg Malaysia has sealed a partnership with Asahi Breweries ...

In the meantime, she oversees a vast complex of sustainability enterprises for Asahi. One of the company’s most ambitious projects is the Ibaraki brewery in Moriya near Tokyo. Here, power is ...