"The new Burberry logo is archive-inspired," said the brand in a press release. "The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901.

Point is, if rising above the fashion fray at the school gates is the goal, a logo crossbody will no longer cut it. All the cool mums now wear archive – but not all vintage fashion equals a good ...

Regardless of if you own these brands or not, certain logos are just hard to forget. From Nike's iconic swoosh to Rolex's unmistakable crown, these images perfectly capture everything their brand ...

Queens of Archive is a favourite among the fashion set for its vintage-inspired silhouettes. We caught up with co-founder Nicola Orme on her 9-5 routine.