Launched in 1963, Aramis became an industry leader in the men’s fragrance and grooming category as the first men’s prestige fragrance in the US. More than 60 years later, leveraging the brand’s rich ...

About Aramis In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men’s cologne in the world.

Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men’ s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition ...