Apple Music will take over as the sponsor of the NFL‘s Super Bowl halftime show, replacing Pepsi as the key backer of the annual spectacle that typically draws one of the biggest single TV audie ...

Apple Music is now in the lineup as the Super Bowl's newest sponsor! In a deal announced early Friday by the National Football League, the music streaming company will sponsor the halftime show in ...

Back in September, Apple and the NFL announced that Apple Music would serve as the new sponsor of the Super Bowl halftime show, starting with Super Bowl 57 on February 12, 2023, with a performance ...

Ezra Shaw / Getty Images Credit: Apple is taking over Super Bowl Halftime Show sponsorship from Pepsi, who previously hosted performers such as Beyonce, Chris Martin of Coldplay, and Bruno Mars.

The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see ‌Apple Music‌ replacing Pepsi as the ...

Apple Music has entered a multiyear partnership with the NFL to sponsor the Super Bowl halftime show, the league announced Thursday. “Music and sports hold a special place in our hearts ...

Earlier this month, Apple Music shared a teaser for Rihanna’s highly-anticipated Super Bowl LVII Halftime Show. As excitement around the singer’s upcoming performance grows, Apple Music has ...

said in a statement he was “thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage.” "Rihanna is a once in a generation artist who has been a cultural force throughout ...

This season's Super Bowl halftime show will have a new sponsor. The National Football League announced on Thursday that Apple Music is the new partner for the Super Bowl Halftime Show.

New York — Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. The multi-year sponsorship will begin with this season's Super Bowl on Feb ...

The iconic Super Bowl Halftime Show is getting a major revamp. Apple signed on the dotted line to take over as the event’s main sponsor, replacing Pepsi who has sponsored the show for the past ...