Watch Usher's full Apple Music Super Bowl Halftime Show. Watch Kendrick Lamar's full performance of the Apple Music Super Bowl Halftime Show featuring SZA. Singer-songwriter and music producer ...

New York — Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. The multi-year sponsorship will begin with this season's Super Bowl on Feb ...

The National Football League announced on Thursday that Apple Music is the new partner for the Super Bowl Halftime Show.. The multi-year partnership will begin with Super Bowl LVII, which will be ...

In a deal announced early Friday by the National Football League, music streaming giant Apple Music will sponsor the Super Bowl Halftime show in a multi-year partnership beginning in 2023 ...

The iconic Super Bowl Halftime Show is getting a major revamp. Apple signed on the dotted line to take over as the event’s main sponsor, replacing Pepsi who has sponsored the show for the past ...

The NFL says the Apple Music partnership is part of a multiyear deal. “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said ...

The music platform replaces Pepsi, which has served as the sponsor of the halftime show since Super Bowl XLVII in February 2013. Pepsi announced its departure from its role as sponsor in May.

Apple shared more ways that Rihanna fans can experience and celebrate her performance across Apple Music in a press release last month.. The Super Bowl kicks off at 3:30 p.m. Pacific Time on Sunday.

Apple Music’s first Super Bowl Halftime show. In a press release on Monday, Apple announced that starting today, Apple Music now offers Rihanna’s full catalog with Spatial Audio in Dolby Atmos ...

"We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show." The NFL notes that over 120 million viewers watched the Super Bowl LVI ...

The first Super Bowl with Apple as the halftime sponsor will take place on Sunday, February 12, 2023 in Glendale, Arizona. Apple Music expects in coming months to offer sneak peeks of its ideas ...

The first Super Bowl Halftime Show sponsored by Apple Music will be Super Bowl LVII (57 for those of you who didn’t travel here from ancient Rome), scheduled Feb. 12, 2023 at State Farm Stadium ...