Apple (AAPL)’s push into live sports continued Friday as the tech giant announced it will sponsor the Super Bowl Halftime Show. Some Wall Street analysts believe this might be a hint at Apple ...

NEW YORK (AP) — Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. The multi-year sponsorship will begin with this season’s Super Bowl ...

NEW YORK, July 15, 2025 /PRNewswire/ -- Today, the Apple Music Super Bowl LIX Halftime Show Starring Kendrick Lamar earned 4 Emmy nominations as part of the 77th Emmy Awards. The acclaimed show ...

The Super Bowl will take place at State Farm Stadium in Glendale, Arizona, on Feb. 12. After years of Pepsi's sponsorship, the upcoming halftime show will be sponsored by Apple Music.

PEP (Bloomberg) -- Apple Music will become the title sponsor of the Super Bowl halftime show, taking over from PepsiCo Inc., which has had its name on the star-studded intermission program since 2013.