Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters.

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part ...

Image Credits:App Store screenshot (developer beta 1, iOS 26) Of course, with any upcoming App Store update, there’s speculation about how changes will impact an app’s search ranking.