Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part ...

Image Credits:App Store screenshot (developer beta 1, iOS 26) Of course, with any upcoming App Store update, there’s speculation about how changes will impact an app’s search ranking.

In the initial developer beta of iOS 26, the App Store opens up to its Search page by default, meaning that Apple is pushing developers to spend more on its App Store Search ads for discovery.