The iOS App Store search bar now comes with a prompt to use natural language search, an upgrade that Apple listed in the notes for iOS 18.1 in October.

Apple will debut the App Store search ads for all to experience soon, and it will center on banner ads that will appear atop when looking for a specific app, and it may be both related and ...

The App Store is the only place you can distribute apps on iPhones and iPads. As their name suggests, Search Ads originated as distinct listings in search results on the App Store.

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters.

With the App Store app open, tap "Search" at the bottom right corner of the screen, then type in the app you wish to download. Tap the word "Get" beside the app, then follow the on-screen prompt ...

Apple’s plans to improve App Store discoverability using AI tagging techniques are now available in the developer beta build of iOS 26. However, the tags do not appear on the public App Store as ...

Apple's App Store changed software distribution in 2008, creating a global marketplace that reshaped how apps are discovered, bought, and updated.

The European Union is set to accept the June updates that Apple made to its App Store to comply with the Digital Markets Act, ...

What does consistently show up in search are ads, which Apple originally added to App Store search in 2016. It’s easy to see how my plan to make pizza from scratch could get derailed by a big ...