The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

The American was formed in 2013 when basketball and football schools split from the Big East Conference. The seven Catholic non-football schools remained as part of the realigned Big East.

In a way, every conference in college sports has been constantly rebranded over the last 15 years whether they wanted it or not. Multiple waves of realignment have redrawn maps and ...

The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The 6-foot-3 redshirt freshman leads the American and is third in FBS in passing yards per attempt with a mark of 9.6, and he also leads the AAC in completion percentage with 65.6.

Most power conference athletic departments are expected to spend, at the very least, $10 million on their athletes in a single year. Many more plan to reach the revenue pool cap of $20.5 million ...

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment ...

The American Athletic Conference exists between the power conferences and mid-majors in the college baseball hierarchy. Its ceiling is tied to producing national title-caliber teams, and it hasn't ...

In this Aug. 4, 2015 file photo, American Athletic Conference Commissioner Mike Aresco addresses the media during an NCAA football media day in Newport, R.I. with Big 12 expansion talks looming.