From advanced advertising tools to dynamic pricing and international expansion, here are my best tips for how to thrive on ...

These queries can then be used to build custom audiences that can be activated for Amazon Ads campaigns across the entire marketing funnel, reaching customers through streaming TV, audio ...

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said ...

Amazon's cloud computing opportunity is significant, with AWS potentially regaining market share from Microsoft Azure and ...

Specifically, all of the sources interviewed for this story pointed to an ad product called Amazon Marketing Cloud, a data clean room that uses AWS' cloud infrastructure to provide a space where ...

Amazon Ads has partnered with WPP’s media investment arm, GroupM, to co-develop an Amazon marketing cloud maturity framework for advertisers. The new platform will assess marketers’ maturity level ...

Good day, everyone, and welcome to the Amazon.com fourth quarter 2024 financial results teleconference. At this time, all ...