The well known cardboard colored box logo with a black arrow has seen ... has changed from its well-known light blue to stripes of dark and light green. 'Amazon's recent update to its app ...

The logos of some of the most well-known companies are so recognisable, they're identified worldwide - even by those who haven't patronised their services. One such brand is Amazon, whose ...

Some of the most famous companies’ logos are so iconic, they’re known across the globe - even by people who’ve never shopped with them. Amazon is no different, with its seemingly simple logo ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

a denser deployment of general logo essence, and a symbol that, like Amazon’s, is more emphatic overall. For what brand would not want its logo to be emphasized? And if a company’s goal is to ...