Amazon.com Inc. is halting some of its diversity and inclusion programs, a move that coincides with activist pressure on US companies to abandon efforts to build a more diverse workforce.

Meta Platforms and Amazon are both rolling back diversity and inclusion (DEI) efforts, the latest in a string of major U.S. companies to withdraw from such work ahead of the White House comeback of Donald Trump, who has long railed against “woke” policies and diversity.

Meta joins companies like Walmart, Lowe’s and Ford, which have already announced they would scale back their commitments to diversity, equity and inclusion programs.

The companies are among the latest major corporations to alter their diversity programmes since Trump's re-election.

In less than two weeks, Meta has scrapped its U.S. fact-checking program, elevated prominent Republican Joel Kaplan to be its chief global affairs officer and elected Dana White, CEO of Ultimate Fighting Championship (UFC) and close friend of Trump, to its board.

Facebook owner Meta Platforms and Amazon.com are winding down diversity programmes ahead of Republican Donald Trump's return to the US presidency as conservative opposition to such initiatives grows louder.

A significant reversal from two of the biggest companies in the world. Instagram & Facebook's parent company Meta and Amazon now both rolling back their diversity and inclusion initiatives. NBC News’ Emilie Ikeda reports.