How a match-winning shot from 19-year-old college basketball player Michael Jordan 'changed the world' of sports endorsements.
Monopoly x Nike LeBron 22 “What The” – January 23 ($200) Air Jordan 5 “Earth Metallic Gold” – January 22 ($200) Nike Air Diamond Turf “Atlanta Falcons” 2025 – January 24 ($150) ...
Best of all, Jordan's black and red colorway of the Air Jordan 12 also became equally consequential. Dubbed the "Flu Game" colorway, the kicks immediately became historic in the sneaker industry.