“VSCO girls” like Emma and her crew are all over the internet now, spreading their easygoing and vaguely environmentalist aesthetic while ... Flasks (covered in stickers); Fjällräven Kånken ...

She’ll carry a backpack by the Sweden-based Fjallraven and a sticker-covered Hydro ... That’s the aesthetic that permeates the actual app: VSCO, the photo-editing software that launched ...

Whether motivated by irony or genuine love of an extremely normal aesthetic, the quest to emulate VSCO girls has spurred sales of the Hydro Flask — and stickers to show off its owner’s ...

Milou, 16, told NBC News via Instagram messenger. "VSCO girls," named for the aesthetic derived from the photo editing app VSCO — formerly known as VSCO Cam — which lets users share photos and ...

Do you like to wear scrunchies? Can you not leave your house without your reusable water bottle and metal straws? Do you feel the need to take a pic of the sunset whenever it's extra stunning (aka ...

Let us explain by first rewinding back five years ago to 2019, when the "VSCO girl" aesthetic was taking ... We adorned our Hydros with stickers that we felt embodied our personalities ...