Graphic sexual appeals grab attention but the advertising literature suggests that these messages are far from a “magic bullet.” Using a large national panel (N = 1,506), the current research ...

Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional response to an ad has far greater influence on a consumer's ...

Which channel is best for your marketing efforts? Some 74 trillion emails are sent ... whereas Millennials on average receive 67 texts, the graphic says. Email may win in volume, but, according to the ...