In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn’t just about ...

Graphic sexual appeals grab attention but the advertising literature suggests that these messages are far from a “magic bullet.” Using a large national panel (N = 1,506), the current research ...

Graphic design is used in everything from branding and identity, books and magazines, advertising, packaging, web and interface design, motion graphics, and just about everything in between. A graphic ...

Which channel is best for your marketing efforts? Some 74 trillion emails are sent ... whereas Millennials on average receive 67 texts, the graphic says. Email may win in volume, but, according to the ...

Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional response to an ad has far greater influence on a consumer's ...