Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

Digital marketing channels are the mediums used to connect with your audience online. They help you promote your brand, generate leads, and improve customer relationships.

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

If you ask most direct-to-consumer brands what their core marketing channels are, the general consensus is that they focus heavily on Meta Ad platforms (Facebook & Instagram), Google Ads (includes ...

3. Consider your marketing funnel. As a startup, you’ll need to invest in awareness as you’re starting from scratch and few people have heard of your company or product. That said, you still ...

For paid channels, where you’re investing hard dollars in an effort to see net new revenue, there’s a concern that you’ll be paying for customers you already have, or that one marketing ...

A spotlight on streaming Marketers know that streaming is where the audience is, and they’re adjusting their marketing plans accordingly. In fact, the 2023 Nielsen Annual Marketing Report found that, ...

New Case Studies Highlight the Benefits of Using MarinOne Across Paid Search, Social and eCommerce Campaigns. SAN FRANCISCO, July 22, 2021 /PRNewswire/ -- Marin Software, a leading provider of ...

I run a multimillion-dollar specialty-coffee business that I started 4 years ago. Here are our 3 main marketing channels and how we measure success. By Erin Greenawald ...

Which channels are most influential during different phases of the sales cycle. Which content formats are more or less impactful in your marketing or sales enablement efforts.

The digital advertising industry is nearing a $1 trillion addressable market, and it should continue to grow as more ad spending shifts to channels like Connected TV, which is rapidly taking ...