One of the most crucial aspects of the art of outdoor advertising is its emotional impact on viewers. Ads that evoke a strong emotion are more likely to be remembered, shared and acted upon. OOH ...

Held December 3–8, Miami Art and Design Week is set to host an exhaustive program of exhibitions, temporary installations, performances, dinners, parties, and unique activations that defy ...

The emergence of the brand ad apology coincided with the rise of social media. Brands and marketers hailed this new era as a major shift from one-way communication with consumers to an ongoing two ...

As the semester comes to an end and graduation looms, cap-and-gown season is upon us. While SVA’s own 2024 commencement exercises will be held at Radio City Music Hall on Monday, May 20, another ...

Barbara Kruger has changed the way the world looks — its visual language, including art, advertising and graphic design. She has been less successful in changing the way the world works ...

School of Visual Arts (SVA) will next month honor Richard Wilde, the now-retired inaugural chair of the College’s BFA Design Department with “Wilde Mind,” an exhibition celebrating his life and legacy ...