Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

a slogan can send the wrong message and actually drive customers away. An advertising slogan is usually a short tagline – less than five words -- that tells potential customers the benefits they ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Janet Fowler is a financial writer and has 5+ years of professional experience in human resources. Erika Rasure is globally-recognized as a leading consumer economics subject matter expert ...

Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable. This is exactly the case with all of the slogans ...

Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days. Some ...

Benjamin Counts II was a Chicago adman credited with the famous “Cub Fan, Bud Man” advertising slogan delivered by Harry Caray in countless 1980s television commercials for Budweiser beer.

Advertising legend and creator of the iconic Nike slogan, "Just do it" Dan Wieden died last week at the age of 77, leaving behind a legacy that changed the industry forever. Last week, the ...