These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when ...

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

Clients are spending less on advertising due to tariffs, WPP warned on Thursday, as it halved its interim dividend following ...

Adland is an outlier in important ways. Ad spending is highly cyclical, so the industry has benefited more than most from the AI -fuelled boom of recent years.

The tie-up also comes a decade after Omnicom abandoned an attempt to become the world’s biggest ad agency via a $35 billion merger with Publicis Groupe SA, That deal was scrapped in 2014 after ...

In the aughts, many of the ads were focused on technology. “The tech world just blew up,” Heimann said. “Everything fell into that (category) consistently.” ...

Britain's Advertising Standards Authority banned a pair of ads from the fashion brand Zara that it said were "socially ...

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to roll out game ...