Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

And how does it differ from advertising? Public relations is the opposite of advertising. In advertising, you pay to have your message placed in a newspaper, TV or radio spot. In public relations ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

CU Boulder’s Department of Advertising, Public Relations and Media Design prepares you to be a leader in our ever-changing information society. Join a cohort of graduate students who are working to ...