“The higher performance of ads using red as a background color can be attributed to physiology and behavior,” explained Robert Jones, Rocket Fuel’s research director. “As humans, we see ...

Critics of the billboard — featuring a red background and large black letters reading “Never Again. Until Next Year” — lambasted the company for using a phrase often used by Jews and ...

Sneaker maker Nike has apologized for using the phrase “Never Again” in a billboard placed along the route of the London Marathon on April 27. Critics of the billboard — featuring a red ...