Adidas has always shown transparency with the impact of sales YEEZY cultivates for the brand ... and inventory from the previous year with €300 million EUR in operating profit, leaving € ...

Adidas initially paused the sale of Yeezy sneakers and considered destroying ... Adidas calculated that its profits were about 300 million euros in 2023 and about 200 million euros in 2024 ...

Adidas initially paused the sale of Yeezy sneakers and considered destroying ... Adidas calculated that its profits were about 300 million euros in 2023 and about 200 million euros in 2024 ...

In 2023, Yeezy profits were around €300 million ($321 million). Adidas CEO Bjorn Gulden told reporters the company earmarked €260 million ($278 million) for charitable causes from Yeezy sales.

Rich Fury / VF20 / Getty Images Several months after Adidas ended its partnership with rapper Kanye West, the company is releasing some of its Yeezy sneakers in an effort to sell off remaining ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...