Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men's sneakers in an idea that ties into one of the technology trends of the year: augmented reality.

and everyone gets a fair chance at the same release." He said Adidas has been looking heavily into augmented reality for the past couple of years, and that what we're going to see at ComplexCon is ...

Brands like Adidas, L’Oréal and even Gucci have ... Despite the prevalence of augmented reality solutions, it’s still a new and underused technology. More groundbreaking AR applications ...

Augmented reality (AR) technology has come a long way ... These tools have been used by several successful companies, including Adidas, which used Adobe Aero to create an interactive AR sneaker ...

Using augmented reality (AR) glasses to enable experts to ... Top fashion brands such as Nike, Adidas, and even Gucci, have all used XR successfully through the careful use of digital try on ...