The German national soccer team wore Adidas uniforms to four consecutive World Cup victories: 1954, 1974, 1990, and 2014. Robert Habeck, the cabinet minister for the economy, expressed dissatisfaction ...

Normally, a sports team switching uniform suppliers wouldn ... symbols are as popular and potent in Germany as the national soccer teams, and Adidas—a homegrown family firm that rose to ...

The German national football team, which has been sponsored by Adidas for 77 years, will be wearing the Nike Swoosh on its uniforms come 2027. Nike took Germany from Adidas, signing the team to a ...

Sign up for Bloomberg’s Business of Sports newsletter, delivering the context you need on the collision of power, money and sports. Nike Inc. is replacing Adidas AG ...

Schuetze Reporting from Berlin The sports apparel giant Adidas abruptly ... about the lettering on Germany’s uniforms is not the first clash over the national jersey in recent weeks.

German soccer authorities will redesign the number “4” on the country’s national jerseys amid ... s or women’s teams, official uniform supplier Adidas allowed customers to personalize ...

Sportswear giant Adidas has banned fans buying the ... The German brand will continue to supply the German national team uniform until 2027, at which point Nike will take over.