By integrating healthcare specialized ad management systems into publishing platforms, healthcare publishers can optimize inventory utilization in a smart and timely way, leading to higher ad ...

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Management’s ability to make the transition ... which helps manage the buying and selling of ad inventory. The MoPub acquisition was a key step in AppLovin’s transition into a vertically ...

while DFP is an ad management platform that publishers can use for ad inventory management, selling, scheduling, and managing ad inventory. The DoJ wants Google to sell off AdX right away ...

TVNZ’s pricing and inventory manager, John Fiddian ... Offering open APIs that facilitate integration with existing ad tech stacks ― regardless of the sales, order management, and traffic solutions ...

Mark Marshall oversees Versant’s sales strategy and revenue, while Tom Winiarski leads ad sales and monetization ... former sell domestic advertising inventory for the latter under its One ...