In plain terms, a funnel is just a path. You’re leading someone from a vague interest in your product or service all the way to trust, then commitment. The shape of a funnel represents how people drop ...

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

With Q-comm’s ad revenue projected to cross ₹5,000 crore by end-2025, it’s fast becoming a core pillar of digital media plans ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives high ...

Likewise, how you place your YouTube video ad can make or break an ad funnel. This is the other half of Qadeer's forte.

Now that AI-powered contextual advertising works across the full funnel, end-to-end privacy-first targeting and optimization is finally a reality, ready for the fast-approaching cookieless future.

“We incorporated a layer in our marketing funnel to address this need. We developed campaigns to raise awareness of our product and service offerings, bridging the knowledge gap and building momentum ...

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV has announced a first-to-market partnership with Upwave, an analytics platform for brand ...