The best men’s aftershave and fragrances for 2025 are: Best overall – Acqua di Parma colonia eau de cologne: £49.50, Amazon.co.uk Best budget buy – Mäurer & Wirtz 4711 eau de cologne: £14 ...

GERMANY. Mäurer & Wirtz is targeting the selective end of the fragrance market with its new Acqua Colonia quintet, created by the “4711 Traditionshaus”, in Cologne. The company has also extended its ...