(Bloomberg) -- Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed ... Wealth Focus The Scottish money manager stressed on Tuesday ...

Scottish funds giant Abrdn said it was ditching its derided brand name to become Aberdeen as it posted the first increase in annual profit for three years. Former chief executive Stephen Bird ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...

INVESTMENT giant Abrdn has had a vowel movement and changed its name to “aberdeen group” — after relentless mocking.Boss Jason Windsor today cal Jump directly to the content Scottish Sun ...

LONDON, March 4 (Reuters) - Abrdn (ABDN.L), opens new tab said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a search for a new ...

The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid to pitch itself as a “modern, agile, digitally-enabled brand.” ...

It was difficult to know whether to laugh or gasp upon reading back in April 2021 a press release from Standard Life Aberdeen announcing it was changing its name to Abrdn. In the end, it was ...

One of Britain’s biggest and oldest finance firms has renamed itself Aberdeen Group after a short-lived rebrand to Abrdn. Login or create a free account to continue reading Along with other useful ...

It was difficult to know whether to laugh or gasp upon reading back in April 2021 a press release from Standard Life Aberdeen announcing it was changing its name to Abrdn. In the end, it was ...

Abrdn swung to a full-year profit in its annual ... ‘Aberdeen’ as its principal trading identity. Despite this, the Scottish assets management firm’s full-year profit was up, hitting £ ...

“This is a pragmatic decision marking a new phase for the organisation, as we focus on delivering for our customers, people and shareholders” – Jason Windsor, CEO Scottish funds giant Abrdn ...