Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

Really, though, "There are a number of things to do in Okotoks" can't be the silliest slogan, or slogan mishap, out there. If you've seen worse, or weirder, tell us about it in the comments below ...

"When someone says we need to move away from dealing with the United States, that can be true in part, but it certainly can't be true in all." ...

Slogan T-shirts have been both popular and powerful since the Sixties, and right now celebrities are wearing them to make both serious political statements as well as irony-laced social commentary.

Some recently rejected licence plate requests include slogans like "SHAGUAR" and "REDN3CK," but the list is always evolving. In rare cases, McMurchy said, SGI will recall some slogans.

Slogans aside, many of the arguments made by those calling for police abolition actually make sense, even if the catchphrase is incredibly misleading. The sought reforms don’t mean we should ...

Murray Mandryk: Sask. Party survives a bad session and a bad slogan "We are always trying to improve the 'that-works-for-everyone' portion of that statement." — Premier Scott Moe.

Shake Shack has had a hard time succinctly capturing why people love its food and beverages, but it's working on creating a slogan, CFO Katie Fogerty said at a conference. The company has tapped ...