Indian Cola Tycoon Ravi Jaipuria’s Varun Beverages Expands Pepsi Franchise In Africa
Varun Beverages—founded by Indian billionaire Ravi Jaipuria, who is known as India’s cola king —is buying Pepsi bottling ...
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7up: How 7up broke the traditional brand benefit ladder to win against India's biggest CSD brand
7up is a global icon. But in the $2.3bn (as of 2024) Indian carbonated soft drinks (CSD) market, the brand faced competition from the biggest... We’re long-term subscribers to WARC and it’s a tool we ...
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Indian billionaire acquires Pepsi bottling operations in Ghana for $15.1m
Varun Beverages, an Indian multinational led by billionaire Ravi Jaipuria, has agreed to acquire PepsiCo’s bottling ...
Mukesh Ambani masterstroke for Campa Cola put Ratan Tata's brand, Varun Beverages consumer on....
Due to Mukesh Ambani's Campa Cola's disruptive presence and if current trends continue, India's soft drink market could look ...