Branding opportunities on the Sponsored Trailer Hub include static gutter skins, an rich media-capable 728x90 banner unit, video pre-roll with 300x250 companion ad, and three repeating 310x130 ...

Optimal creative size Testing of over 15 million users served more than 168 million impressions during a one-week period showed that 728x90 banners had a lower conversion rate than standard 468x60 ...

This banner unit, which if memory serves me correctly was an ad for DirectTV, steals directly from online -- but without the interactive component that lends it so much strength online!