Fifth Avenue is known for its elaborate store windows during the holiday season. The displays are unveiled right before Thanksgiving but the preparations can begin as early as February.

The Fifth Avenue Association, which represents the over 120 merchants in the midtown Manhattan shopping district, stepped in to help revamp the annual display with a unifying theme it called ...

New York City's traditional Fifth Avenue windows got a holiday makeover this year after a number of retail giants, including Gap, Ralph Lauren and PVH-owned Tommy Hilfiger closed ...

Dazzling displays of synchronized lights on the facade of Saks Fifth Avenue's flagship store in midtown Manhattan have thrilled holiday visitors for years. “In our 100th year, which also marks the ...

Saks Fifth Avenue is partnering with a Peacock streaming series on custom window displays and a digital promotion of curated show-themed items.

FILE - Shoppers and pedestrians walk past a window display at Saks Fifth Avenue in New York, Dec. 14, 2023. (AP Photo/Peter K. Afriyie, File) PA ...

FILE - Shoppers and pedestrians walk past a window display at Saks Fifth Avenue in New York, Dec. 14, 2023. (AP Photo/Peter K. Afriyie, File) The holiday windows will be on display later this month.