Today's infographic by form experts Formstack reminds us that in a digital world, lead generation—the heart of many of our marketing programs—consists of just four steps: Launch marketing collateral.

Step 2: Identify the prospect's problem. The next step in the process is to help the prospect identify the problem. Once again, you're looking for a micro-commitment here.

Some 60% of marketers say their organization struggles with personalization, and 74% of Web users say they are frustrated with sites that aren't tailored to their needs, according to an infographic by ...

For CEOs, the work on a merger doesn't stop the moment a deal is closed. Post-merger, leadership must integrate hospitals, cultures, operations, and systems to deliver on the value of the move.