Purple shampoo can help neutralize these tones but it can be seriously drying to strands. Enter: Olaplex’s first purple shampoo. No.4P Blonde Enhancer Toning Shampoo, to be exact.

The new Olaplex No.4P Blonde Enhancer Toning Shampoo is scientifically proven to make hair three times brighter versus other purple shampoos. And it's now available to buy for £26 at Lookfantastic.

Olaplex's first foray into colour, Nº.4P Blonde Enhancer Toning Shampoo helps to repair, cleanse and tone with patented OLAPLEX technology for all blondes, lightened, and grey hair.

Olaplex just launched the No 4P Blonde Enhancer Toning Shampoo. Here's how it can transform blonde and grey hair.

One of the best purple shampoos for blonde hair is the Olaplex No.4P Blonde Enhancer Toning Purple Shampoo, which is designed for all hair types, especially those with dry and dull hair that are ...

The OLAPLEX No. 4P Blonde Enhancer™ Toning Shampoo is also a nourishing feel-good treat to repair the damage caused by chemical services, heat styling, environmental changes and lifestyle or ...

In between this intensive treatment, we used the brand’s shampoo and conditioner as normal and used purple shampoo (No.4P) once a week. After every hair wash we used the No.6 bond smoother and ...

The Olaplex No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner are part of the brand’s signature hair care line, which has gone viral due to its ability to repair and protect ...

According to the brand, when tested, 2.49% of people reported that the shampoo “reduces breakage by 49%.” Olaplex No. 4 Bond Maintenance Shampoo, $67 (was $96) on Amazon Shop It!

You can shop Olaplex’s No 4P Blonde Enhancer Toning Shampoo now for $54. Recently bleached your hair blonde, new to purple shampoo or just curious about Olaplex?