Athletes look at a monitor displaying sports pictograms for the Tokyo Olympics at an unveiling ceremony in Tokyo in March 2019. Toshifumi Kitamura/AFP via Getty Images Then, in 1972, the Olympics ...

But at the Paris Olympics, newly designed sports pictograms look less like public ... Katsumi’s approach was developed further for the 1972 Munich Olympics by Otl Aicher, who used a grid that ...

The 62 pictograms of the Olympic and Paralympic Games ... there is a drastic change in the audience of 1972 and 2024. Now a spectator can find the venue of a sport using a smartphone.

The 1948 London pictograms were not a system of communication so much as a series of illustrations depicting each of the competitive sports ... 1972, a German designer named Oli Aicher refined ...

The sports showcased in an Olympiad ... “Many of the pictograms you see are designed to represent the country or city where the Olympics are happening,” says Joel Grear of Malcolm Grear ...