Because Nvidia’s supply-limited cards are almost impossible to buy otherwise.

Nvidia is bringing back a tool for getting its new GPUs into the hands of gamers—weeks after the GPUs went on sale. The release at the end of January saw many stores running out of GeForce RTX 5090s and 5080s quickly,

While graphics cards have been getting almost ludicrously more powerful over the years, it's also been increasingly difficult to actually buy one. In an effort to address this problem, NVIDIA has introduced a plan it's calling Verified Priority Access for its recently released GeForce RTX 50 series of GPUs.