Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

Two weeks after Duo the Owl's demise, Duolingo's language learning app's mascot admitted that "faking my death was a test."

The owl mascot for Pittsburgh-based Duolingo is not dead after all, according to social media posts by the organization. At least two posts appeared on the company's social media accounts on Monday, declaring "Legends never die" and "Duo is back.

Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate avid linguists in a dramatic resurrection for the ages.

Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company's social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting out of a coffin,