Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the company is reportedly considering the potential of an Apple-branded television—a project it dropped over a decade ago after deciding it would be too difficult to pull off.

Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

A longtime rumor that Apple is considering a branded TV has resurfaced.  In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set. Although no additional details were provided,

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,

Bloomberg’s Mark Gurman has resurrected the idea of an Apple television, albeit couching this in the most uncertain of

Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.