Quickly, people began criticizing them. Some compared the AI-powered personas to the Netflix sci-fi series Black Mirror, while others used it as proof of the “dead internet theory,” a conspiracy theory that the majority of the internet is currently made up of AI and bot-created content.

This comes just days after Meta faced backlash for AI-generated accounts on Instagram and Facebook that were sloppy and lied to human users (It quickly took down the AI profiles). The company has also started showing users AI-generated versions of themselves in different scenarios, 404 Media reported.

Initial negative responses were around concern about AI-generated "slop" that already litters Facebook and that Meta would be directly feeding into the feeds itself. The more prominent backlash came as people discovered the accounts describing themselves as actual people with racial and sexual identities.

Meta has shut down its AI character accounts after backlash, NBC News and others have reported.

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

Since late 2023, around a dozen AI Instagram and Facebook accounts created by their social media parent company Meta quietly existed on the platforms.

Meta AI powered conversations turned controversial when users asked questions on the origins and development of the character's AI model.