As of writing, shares of EA are trading for $115.80. Ahead of the announcement, the stock was changing hands at $142.35.

A new game, particularly one ten years in the making after a GOTY-winning sequel, underperforming by a full 50% is dire. You’ll also notice from the wording there that it says “engaged” not “sold,” as this number includes those who might have played via EA Play. So sales are likely not much above a million.

Shares of Electronic Arts Inc. plunged 18% Thursday morning, the biggest decline since 2008, after the gaming company warned its financial results would be weaker than expected due to poor sales results of two titles released over the holidays.