Meghan Markle is reintroducing her lifestyle brand with a new moniker and fresh website. The Duchess of Sussex took to Instagram on Tuesday to announce her As Ever brand, a reconfiguration of her initial American Riviera Orchard label.

Move over American Riviera Orchard, there’s a new brand in town. Meghan Markle took to social media Monday night to unveil the brand new name for her lifestyle business venture, revealing it will now be called “As Ever.