YouTube’s established reputation means less regulatory risk than TikTok. Shorts are easily shareable and often earn higher engagement, feeding viewers into full-length videos. YouTube Select ...

The new policy will take effect from March 31 and is expected to bring more fairness to content creators when comparing video ...

With a TikTok ban on the horizon, YouTube Shorts product lead Todd Sherman talks about getting the algorithm right and ...

The TikTok-style short-form video platform saw a 20% increase in viewership in the first quarter of 2025, CEO Neal Mohan says ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO ...

From short form to long form and mobile ... alongside the continued recognition of engagement metrics like likes and shares. YouTube provides social advertisers with the tools and environment ...

Furthermore, in a shorts experience managed within one's own app, the personalization engine can quickly tailor the feed based on time spent watching and other engagement metrics to make the most ...

Search Engine Land » PPC » How to use YouTube Shorts to drive sustained growth, engagement Chat with SearchBot Please note that your conversations will be recorded. With YouTube Shorts now ...