Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Duolingo's brand mascot has made a remarkable recovery, and it seems it may all be thanks to Ashton Hall's morning routine.

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

The report of Duo the Owl's death was an exaggeration, Mark Twain might have said. Duolingo's brand mascot has made a ...

“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing at the language learning app, casually dropping that Duolingo has been playing ...

Duolingo's growth, with DAUs up 51% and new verticals like math and music, positions it for future success despite valuation ...

It may not be for everyone, but unhinged marketing can be a game-changer for those who are willing to take risks and push the ...

Duolingo’s entertainment marketing plan focuses on creating brand partnerships that stand out and don’t feel boring, he noted. “We’ve really built our brand listening to all of our fans ...