“Honestly, it was an idea we had a few years ago,” says James Kuczynski, creative director of brand and marketing at the language learning app, casually dropping that Duolingo has been playing ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

Duolingo’s marketing strategy underscores a broader ... In the words of Kristie Malivindi, creative director at branding ...

said senior creative director James Kuczynski. Because the app is a gamified way to learn, everything revolves around “making it fun,” he said. Duolingo’s entertainment marketing plan ...

Duolingo's growth, with DAUs up 51% and new verticals like math and music, positions it for future success despite valuation ...

Duolingo subjects its users to "emotional blackmail." Gen Z loves it. A few weeks before flying to Lisbon for vacation earlier this year, I redownloaded Duolingo. I'd used the language-learning ...

Johnson Banks Founder and Creative Director. “We were determined to find something that stood out – and the answer was to use their mascot as our inspiration”. First the team worked on Duolingo’s ...