Ben's Original | Logopedia | Fandom
WEBThe new name, Ben's Original, was revealed on September 23, 2020, along with a new logo. Packaging using this logo and name was rolled out in May 2021. 2020–present
Ben's Original - Wikipedia
WEBIn the aftermath of the murder of George Floyd, Mars, Inc. announced on June 17, 2020, that it would be "evolving" the brand's identity, including the logo. The move followed just hours after Quaker / PepsiCo changed the name and logo of its Aunt Jemima brand amid accusations of racism.
'Uncle Ben's' Rice Has Officially Changed Its Name And Logo To 'Ben's …
WEBSep 24, 2020 · Uncle Ben's rice has officially changed its name and logo. The brand, which has been criticized for perpetuating racial stereotypes, will now be known as Ben’s Original, the company announced on...
Mars Food Announces the Uncle Ben’s® Brand Will Change its Name to Ben’s...
WEBLONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S ® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice.
Uncle Ben’s has a new name: Ben’s Original | CNN Business
WEBSep 23, 2020 · Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create...
Uncle Ben's rice changes name to more 'equitable' brand - BBC
WEBSep 23, 2020 · Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The change follows through on a pledge its owner Mars Food...
Mars drops Uncle Ben’s, reveals new name for rice brand
WEBSep 23, 2020 · NEW YORK (AP) — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.
Rice brand Uncle Ben's changing name and logo because of racist ...
WEBSep 23, 2020 · The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as...
Rice brand Uncle Ben's changes its name to Ben's Original - Los …
WEBSep 23, 2020 · NEW YORK — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo...
Uncle Ben's rice has a brand new name: Ben's Original - NBC News
WEBSep 23, 2020 · By The Associated Press. The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest...